“Ever wondered why Pepto-Bismol is pink?” he asks of the indigestion medicine. “Generally speaking, more/stronger colour is associated with stronger taste/greater efficacy.” We associate white, says Spence, with an absence of taste. “Research shows that various pharmaceuticals work better when taken in colourful tablet, or multi-coloured capsule than when in standard white tablet form,” says Charles Spence, a professor of experimental psychology who specialises in sensory marketing. Boots’s bestselling ibuprofen is Nurofen Express – a bright red liquid capsule, despite the fact it costs £4.20 and contains the same active ingredient as Boots’s own-brand ibuprofen for 55p. In pharmaceuticals, or, in this case, “candyceuticals”, looks matter. No wonder global demand for collagen supplements is now soaring, while the hyaluronic acid market is booming. Chewy supplement makers have jumped on the hyaluronic acid and collagen bandwagons – with gummies containing these wrinkle-reducing ingredients widespread. Beauty sites now sell tubs of gummies alongside makeup and cosmetics. Powerful marketing tells us that smearing creams on our faces is no longer enough – we need to ingest ingredients that are said to defy ageing as well. The appeal of gummies ties into a high demand for personalised supplements, according to market research agency Mintel, and “beauty from within”. The global market in cute, chewable gummy vitamins is worth an estimated $7.3bn, displacing pills which, according to the Nutrition Business Journal, officially slipped behind non-pill format supplements in 2019. Not suitable for 3 years and under.The UK vitamins and supplements market is currently worth £520m, with nearly one in four Brits popping vitamins, minerals or supplements daily and, increasingly, we are chewing rather than swallowing our way to healthier versions of ourselves. The contents are non-toxic however please seek medical advise if ingested. Please note a warranty is not provided unless product is faulty on first opening. Avoid aggressive or excessive squishing, stretching and contact with any sharp objects. They are not recommended for children who may try to bite, chew or ingest the contents. This is its most vulnerable spot, so if at all possible it is best to use this palm side in so the least amount of pressure is placed in the join. Squishies typically have a plug/join where they were filled. All squishy and stretchy items are durable, but not indestructible. We will do our best to send requested colour.ĭepending on how they are used, they can last an hour, week or a year. Random colour sent unless specified i notes at the car stage. FIlled with a fluid like substance but feels like a smooshy gummy bear to squish. The casing of these is thicker than a typical squishy making them more robust than usual but of course they'll have their limits. At approx 9cm tall, this jumbo gummy bear will delight. In comes the gooey goodness of a gummy bear, with a super-sized squeeze! Just pull, squeeze, or smush this tactile treat. The Nee Doh Gummy Bear is as scrumptious-looking as it is squishy. Who can resist this cuteness? Its NOT for eating but amazing all the same.
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